Since its launch in 2014, Women Grow has connected over 75,000 women at events in 60 cities across the US & Canada. Before I passed on the CEO title in 2017, Women Grow earned over 6 billion media impressions. I was named a “genius entrepreneur” by Fortune Magazine and Forbes considers her one of the “top businesswomen” in the cannabis industry.
All this to say…I’m really good at getting earned media (free press) to support a new company or a new movement. Here’s my foundational presentation on how to use proprietary information to get media coverage.