After 25 years of writing websites, I’m finally going to share my simplified process to land on the first page of Google search results. Beyond any trend or trick, this is the well-worn path that has worked no matter how many times Google changes their algorithm.

The more people that can remember what you’re about, the more likely those people will be to send you the right connections. This isn’t a vanity exercise. You will learn how to use the art of writing to get the right connections to come to you.